Customers own their identity.
No hostage situations. Each customer brings their own domain; pulling the CNAME goes dark. We earn the relationship every renewal — we don’t lock you in by holding your data or your buyer relationships.
About Kuhler
We got tired of the email chains.
Kuhler exists because apparel production runs on email and spreadsheets that fall over the moment a buyer asks the wrong question on the wrong day. Atlas is the engine inside Kuhler — the operational stack we wished existed when we were running production ourselves.
Why we’re building this
The platform we wished existed when we were the operators.
Apparel production has had software for thirty years. ERPs. PLMs. WMSs. None of them were built for the manufacturer between the brand and the factory — the broker running cut-and-sew across two plants in Jiangsu and one in Phnom Penh, with a customer in Texas asking three times a day where their PO is.
That seat — operations at the manufacturer — is where the workflow lives. It’s also where every existing tool fails. Atlas is built for that seat first. Customers and factories get views into Atlas; the operator owns the system of record.
We white-label every customer portal under the customer’s own domain because we’ve been on the other side. We never wanted our suppliers to hold our buyer relationships hostage. We don’t do that to ours.
What we believe
Four things we won’t compromise on.
Operations beats features.
We don’t ship features for the changelog. Every screen earns its place by replacing a workflow that was costing you mornings — POs out of email, batches off spreadsheets, status off the phone.
Real factories. Real plants. Real shifts.
Atlas is shaped by people working second shift in cut-and-sew, not by a product manager who’s never been on a factory floor. The factory UX is mobile-first because Cici works from her phone.
Boring infrastructure.
Postgres. Vercel. HTTPS. Boring is reliable. We don’t innovate on the layers that need to never break. We innovate on the layers that move your operation forward.
Team
The people behind Kuhler.
F
Founder name
CEO · Founder
Twenty years operating apparel manufacturers across China and Cambodia. Started Kuhler after running the same workflow on email and spreadsheets one too many seasons.
C
Co-founder name
Operations · Co-founder
Factory floor for fifteen years. Knows what a good QC photo looks like. Knows when a batch is going to slip before the milestone date.
E
Engineering lead
Engineering
Builds the platform. Cares about the parts you don’t see — RLS, multi-tenancy, performance. The reason Atlas onboards in a business day.
Real names and photos go here once we’re ready to put faces on the page.
Let’s talk operations.
If you’re running production and tired of the email chain, we want to meet you.